How I plan a product launch in Notion (without losing my mind)
A step-by-step walkthrough of the launch checklist I use to ship digital products on time, every time.
I've launched nine digital products in the last two years. The first one was a mess — scattered tasks, missed deadlines, last-minute panic. By the third launch, I had a Notion template that turned the chaos into a repeatable system.
Here's the core structure: a master launch timeline with weekly milestones, a task database with auto-due dates, and a pre-launch checklist that starts 30 days out. Every task is tagged by phase (pre-launch, launch week, post-launch) and assigned a priority. I also have a swipe file for email copy, social posts, and FAQs — that alone saves me a full day.
The biggest lesson? Don't try to do everything in the template. Start with the timeline and checklist. Add the swipe file later. Overbuilding kills momentum.